Campaign Management
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Data-Driven Strategy
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Digital Marketing
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Branding
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Storytelling
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Campaign Management · Data-Driven Strategy · Digital Marketing · Branding . Storytelling .
Canva
Adobe Photoshop
Adobe Lightroom
CapCut Video Editing
Wordpress | Square Space
Google Suite
Microsoft 365
Bloomerang | Qgiv
Text-Em-All
TikTok | Instagram | Facebook | LinkedIn
Donor Perfect | SalesForce
Monday | Asana | Slack
Constant Contacts | Mailchimp
Motion
Notion
Photography
Campaign Strategy
Newsletter Writing
Branding
Storytelling
Project Management
Social Media Content Creation
Written and Verbal proficiency in Spanish
Boys and Girls Club of Larimer County | Loveland, CO June 2019– Aug 2019; Dec 2019 – Jan 2020
CSU Health and Medical Center | Fort Collins, CO Aug 2018 - June 2020
Colorado State University Admissions | Fort Collins, CO Aug 2017 - July 2018
Platforms | Skills
Education
University of Denver | Denver, CO | Online Expected June 2026
Master of Arts in Communication Management - Marketing Communications
Colorado State University | Fort Collins, CO May 2020
Bachelor of Science in Psychology -Industrial and Organizational Psychology
Bachelor of Arts in Sociology - Criminology and Criminal Justice
Work Experience
Communications and Marketing Manager
Invest in Kids | Denver, CO June 2023 - Present
Managed digital marketing campaign (Colorado Gives Day) increasing funds raised by 80% in 2024 ($25,000 to $40,000) and a further 21% in 2025, totaling $48,377.
Contributed to the record-breaking success of the 2025 Jane-A-Thon ski fundraiser by creating a strategic plan for text messaging, digital ads, print collateral, and newsletters resulting in total fundraising revenue of $380,000, a 5% increase.
Leads annual report development by coordinating cross-department collaboration, collecting program data, crafting story-driven content, and overseeing edits to ensure accurate content reaches 5,000 stakeholders.
Crafts impactful stories that drive high engagement through compelling newsletter content, reaching 5,000 subscribers with a 54% open rate and 3.94% CTR on Constant Contact, nearly double the nonprofit average.
Translates complex program data into accesible, engaging narratives that increase stakeholder understanding of organizations’ impact on local Colorado communities.
Co- Chairs the Equity Committee developing agendas, guiding strategic discussion, creating action plans, delegating tasks, and monitoring progress to ensure efficient execution of equity-focused initiatives.
Founder & Photographer
Yoriko Photography | Commerce City, CO May 2023 - Present
Extensive experience working with non-profits, offering both paid and pro bono services.
Specializes in capturing candid photos that show genuine moments of people enjoying events.
Creates storytelling through photography for organizations to use in future event marketing.
Skilled in photographing a variety of events, including: Galas, fundraisers, corporate events, portraits, and weddings.
Outreach and Admissions Coordinator
Women’s Wilderness | Boulder, CO Jan 2022 - May 2023
Implemented targeted outreach and communication strategies through digital and print platforms to promote financial assistance for outdoor programing that resulted in 30% increase in financial aid distributed for outdoor programming.
Developed compelling, story-driven posts that emphasized community and accessible outdoor experiences for BIPOC women, resulting in fully filling all monthly programs.
Grew free climbing program for low income girls from 1 section to 4 in a year by building relationships with Title I schools.
Increased financial aid accessibility by revising the application process, increasing visibility on website, and promoting our programs in tabling events which led to granting $20,000 to 26 participants in 2023.
Managed website through WordPress to update, create, and design pages while enhancing user experience.
Social Media and Outreach Coordinator
Green Lady Gardens | Denver, CO Apr 2021 - Jan 2022
Produced and managed digital content strategies to grow audience reach and engagement on Instagram, achieving a 1,000-follower increase in under a year.
Developed blog and newsletter content to increase plant education and showcase local artists, strengthening community engagement and visibility across diverse audiences.
Sexual Health Initiatives Student Coordinator
CSU Health and Medical Center | Fort Collins, CO | June 2023 - Present
Led large-scale communication campaign to increase awareness of STI testing services resulting in 630 students participating in the 2019 Get Yourself Tested campaign.
Taught a CSU course on peer education and risk reduction, providing leadership and mentorship that enabled 12 students to successfully earn a Peer Education Certificate and college credit.
Promoted for leading marketing and communications efforts, managing volunteers, and advancing risk reduction initiatives that reached 10,000 students on campus in a single year.
Youth Development Coordinator
Boys & Girls Club of Larimer County | Loveland, CO | June 2023 – Aug 2019; Dec 2019 – Jan 2020
Supervised, prepared, and ran art room activities for groups of 20-50 children ages 6-7.
Received the student voted Summer 2019 Impact Award for adapting art projects to the specific interests and skills of children leading to increased engagement.
Admissions Ambassador
Colorado State University Admissions | Fort Collins, CO | Aug 2017 - July 2018
Supervised, prepared, and ran art room activities for groups of 20-50 children ages 6-7.
Received the student voted Summer 2019 Impact Award for adapting art projects to the specific interests and skills of children leading to increased engagement.
Platforms
Canva
Adobe Photoshop
Adobe Lightroom
CapCut Video Editing
Wordpress | Square Space
Google Suite
Microsoft 365
Bloomerang | Qgiv
Text-Em-All
TikTok | Instagram | Facebook | LinkedIn
Donor Perfect | SalesForce
Monday | Asana | Slack
Constant Contacts | Mailchimp
Skills
Photography
Campaign Strategy
Newsletter Writing
Branding
Storytelling
Project Management
Social Media Content Creation
Written and verbal proficiency in Spanish
Graduate Experience - University of Denver
Applied Critical Thinking in Communications
Developed a personal plan to identify and mitigate biases in research for objective, data-driven strategies.
Storytelling, Research, and Measurement
Conducted research, analyzed data, and turned insights into persuasive, results-focused stories.
Marketing Analytics
Leveraged metrics and analytics to measure performance and guide marketing decisions.
Strategic Public Relations
Built PR strategies that strengthen relationships and align with organizational goals.
Marketing Analytics
Leveraged metrics and analytics to measure performance and guide marketing decisions.
Integrated Digital Marketing
Designed and executed digital campaigns to drive measurable results.
Social Media Strategy
Managed organic and paid social media to engage audiences and grow brand value.
Marketing Strategy and Process
Applied research-driven strategies to inform ethical, goal-aligned marketing decisions.
Communication Inquiry, Analysis, and Trends
Researched industry trends and analyzed data to anticipate shifts and inform strategic planning.
Finance for Organizational Success
Applied financial analysis and budgeting to inform strategic decisions and organizational performance.
Brand Management Strategies
Developed brand strategies to build recognition, consistency, and long-term value.
Reputation Management & Crisis Communications
Managed brand reputation and developed strategies to respond to and mitigate crises.
Volunteering
Latinas First Foundation - Elevate
Elevate Committee Member Present - December 2025
Supports community-building events for Latinas while driving fundraising initiatives that expand access to higher education scholarships.
COLOR Latina
Latinas Increasing Political Strength (LIPS) mentor Present - January 2025
Meets with two mentees to support their professional goals by reviewing resumes and cover letters, and provides guidance and feedback on their final program project.